good point

 As pointed out earlier, the “I” is an emergent response to the generalized other; and the “me” is that phase of the self that represents the social situation within which the individual must operate. Thus, the critical capacity of the self takes form in the “I” and has two dimensions: (1) explicit self- criticism (aimed at the “me”) is implicit social criticism; and (2) explicit social criticism is implicit self- criticism. For example, the criticism of one’s own moral principles is also the criticism of the morality of one’s social world, for personal morality is rooted in social morality. Conversely, the criticism of the morality of one’s society raises questions concerning one’s own moral role in the social situation.

http://www.iep.utm.edu/mead/